Tim and I went to dinner this weekend at Chili's and I must say I had an incredibly strange experience. All of the waiters had on black tee's with the statement "Do you want your baby backs?" Are you freaking kidding me! The first time I read the shirt, I didn't see the "s" on the end of backs. None-the-less it really bothered me, and caught me off guard. What advertisement firm thought that was a good idea? When dealing with the general public, it seems to me it is important to be sensitive to their needs. Using that statement could be a painful question for people in multiple situations; loss of a child, a mother, sister, friend, spouse or maybe the loss of an adaption. I am seriously considering writing to Chili's and telling them about my experience with their bright baby back idea!
Update...My letter to Chili's
To Whom it may concern:
My husband and I dinned at Chili's yesterday for lunch. We are frequent customers and have never had a problem with our service or food. Yesterday was much the same, the waitress was great and the food was good. I am writing you to let you know that I am dissatisfied with your current advertisement on the staff's t-shirts "Do you want your baby backs?"
First, I understand where you are going with this statement. However, I believe that when dealing with the general public it is important to be sensitive to their needs. Our baby daughter died 6 weeks ago and after seeing the t-shirt I started crying and it was very difficult for me to enjoy my lunch. My husband agreed that it was marketing gone wrong. Of course, I understand that your intentions were not harmful. However, there are many people who could be sensitive to this statement and find it insulting, as I did.
The manager did do his rounds and ask if things were okay. We did not feel it was appropriate to discuss with him and make the situation more awkward, thus why I am writing this letter.
Please take this into consideration and change the t-shirts. They are hurtful and insulting to those who have lost a child, even a spouse, friend, or mother. To answer your question...yes I want my baby back...and I am not talking about your ribs.
Thank you,
Kate
Update...My letter to Chili's
To Whom it may concern:
My husband and I dinned at Chili's yesterday for lunch. We are frequent customers and have never had a problem with our service or food. Yesterday was much the same, the waitress was great and the food was good. I am writing you to let you know that I am dissatisfied with your current advertisement on the staff's t-shirts "Do you want your baby backs?"
First, I understand where you are going with this statement. However, I believe that when dealing with the general public it is important to be sensitive to their needs. Our baby daughter died 6 weeks ago and after seeing the t-shirt I started crying and it was very difficult for me to enjoy my lunch. My husband agreed that it was marketing gone wrong. Of course, I understand that your intentions were not harmful. However, there are many people who could be sensitive to this statement and find it insulting, as I did.
The manager did do his rounds and ask if things were okay. We did not feel it was appropriate to discuss with him and make the situation more awkward, thus why I am writing this letter.
Please take this into consideration and change the t-shirts. They are hurtful and insulting to those who have lost a child, even a spouse, friend, or mother. To answer your question...yes I want my baby back...and I am not talking about your ribs.
Thank you,
Kate
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